2024

Coca Cola – Recycle-Me

Ogilvy NYC Creatives Team

+ Award
Cannes Lions Gold

+ Publication
Adweek
Print Power
Lions

Coca-Cola is the most iconic brand in the world with the most iconic logo and the most iconic colors. As part of a global recycling awareness campaign, we set out to do what no other brand could pull off. Release an Out of Home campaign inspired by how we want to see our logo. Crushed, and in a recycling bin. Because our logo is so recognizable that no matter how you crush it, you still know what it is.