Ogilvy NYC Creatives Team

Jameson Irish Whiskey and Ogilvy New York have teamed up for a new global campaign for the brand, one that invite everyone to be part of the Jameson family.

The "Must Be a Jameson" campaign is all about showcasing the moments that capture the heart of Jameson drinkers. Through engaging storytelling, it highlights warmth, humor, and the joy of simple pleasures—values at the core of the Jameson community.

The holiday campaign launch is a celebration, inviting people into a lifestyle that encapsulates the very essence of Jameson. This campaign aims to invite everyone to experience and embrace the true spirit of Jameson during the holiday season.

case study upon request                                case study upon request