A rebrand for New York Philharmonic. 

Ogilvy New York is helping kick off a new chapter in the Philharmonic’s history with a new visual identity. Its new home will allow people to see, hear, and experience the NY Phil from every possible angle by inviting the audience to surround the orchestra, enabling people to have a more inclusive and ground-breaking connection to music. The new logo and visual identity reflect this while keeping New York at its heart.