2023

Verizon MyPlan Launch Campaign


Ogilvy NYC Creatives Team

Verizon's new MyPlan is all about giving you the power to create a phone plan that fits your life perfectly. It lets you choose the data, features, and services you need, putting you in control.

The ads highlight how easy it is to customize your plan online or through the app, making it seamless to stay connected in your own way. They show diverse people using their devices in different situations to emphasize the flexibility and value of MyPlan.