Ogilvy NYC Creatives Team

Jameson Irish Whiskey is introducing a fresh holiday, St. Patrick’s Eve, on Saturday, March 16, filling the gap created by Leap Year's shift of St. Patrick's Day away from its traditional Saturday slot.

To celebrate this occasion, Jameson is orchestrating a lively event in Times Square, complete with a live DJ, giveaways, and a distinctive 'rock drop' mimicking the iconic New Year's Eve ball drop.
To ensure nationwide participation, the brand plans to illuminate landmarks such as the Las Vegas Sphere and wrap the Chicago River's ferries in Jameson Green.

Additionally, a digital campaign featuring "Saturday Night Live" stars Colin Jost and Michael Che underscores the importance of embracing the festivities on Saturday. Through these efforts, Jameson aims to reinvigorate St. Patrick’s celebrations and emphasize the importance of enjoying the moment without calendar constraints.

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