Hoop Dreams
Brand Identity
Instructor: Scott Buschkuhl
This branding project is for the documentary film "Hoop Dreams." The design identity aims to capture the essence of the film's emotional story through dynamic imagery and bold typography that evoke the energy and passion of basketball while also conveying the pursuit of dreams. The branding aims to resonate with audiences and capture the heart of the film, delivering nostalgic highschool memories as well as following the rigorous path of lives through the two basketball dreamers.
